Men’s grooming has come a long way in recent years, with more and more men becoming conscious of their personal grooming and appearance. India is no exception, with an increasing number of men turning to grooming products to help them look and feel their best. With so many brands on the market, it can be difficult to know which ones are worth investing in.
Journey of Men’s Grooming Brands in India
The Journey of men’s grooming brands in India can be traced back to the early 20th century, when companies such as Hindustan Unilever Limited (formerly known as Hindustan Lever Limited) and Godrej began producing grooming products for men. These companies initially focused on basic grooming products, such as soaps and talcum powders. In the 1980s and 1990s, men’s grooming products began to gain popularity in India, and new brands entered the market, such as Nivea and L’Oréal.
In recent years, men’s grooming has become an increasingly important category in India. Many new brands have emerged in the market, such as Ustraa, The Man Company and Beardo, offering a wide range of products including shaving cream, after shave lotion, beard oil and hair styling product. Additionally, many established brands have expanded their men’s grooming lines to include more specialized products, such as face washes and anti-aging creams.
Overall, the men’s grooming market in India has grown significantly in recent years, driven by increasing awareness of the importance of personal grooming among men, as well as the growing availability of products. In this blog post, we’ll take a look at some of the top 10 Best men’s grooming brands in India.
Best Men’s Grooming Brands Name | View Products |
Gillette | View Products |
Nivea Men | View Products |
Park Avenue | View Products |
L’Oreal Men Expert | View Products |
Ustraa | View Products |
Beardo | View Products |
The Man Company | View Products |
Bombay Shaving Company | View Products |
Everyuth Naturals | View Products |
Biotique | View Products |
10 Best Men’s Grooming Brands In India

1. Gillette India
Gillette is a brand that needs no introduction. It’s one of the most well-known and respected names in men’s grooming, and for good reason. The brand has been around for over a century and is known for its high-quality razors and shaving products.
One of the things that sets Gillette apart from other razor brands is its use of advanced technology. The brand’s razors feature multiple blades that work together to provide a close and comfortable shave. They also have a pivoting head that adjusts to the contours of your face, making it easier to reach hard-to-shave areas.
In addition to razors, Gillette also offers a wide range of other grooming products. This includes shaving cream, deodorant, and antiperspirant. These products are all designed to work in conjunction with the brand’s razors, providing a complete grooming experience.

2. Nivea Men
Nivea Men is a sub-brand of the German skincare company, Nivea. The brand has been around for over a century and is known for its high-quality skincare products. Nivea Men offers a wide range of grooming products designed specifically for men’s skin. These products include face wash, moisturizer, sunscreen and more, all aimed at keeping men’s skin looking and feeling healthy.
One of the things that sets Nivea Men apart from other men’s grooming brands is its use of natural ingredients in its products. Many of its products are infused with ingredients like aloe vera, which is known for its soothing and hydrating properties. Nivea Men’s products are also designed to be non-greasy and easily absorbed by the skin, making them perfect for men who are always on the go.
Nivea Men also offers a wide range of products specifically designed for men’s shaving needs. Their shaving cream, after shave balm and pre-shave oil are popular among men who want a smooth and comfortable shaving experience. They also have a range of products specifically designed for men with sensitive skin, which are free of alcohol, parabens, and other harsh chemicals.

3. Park Avenue
Park Avenue is a popular Indian men’s grooming brand that offers a wide range of products. From deodorants and aftershaves to shaving cream and cologne, Park Avenue has something for every grooming need. The brand is known for its quality products and affordable prices, making it a popular choice among Indian men.
One of the things that sets Park Avenue apart from other men’s grooming brands is its wide range of products. The brand offers a variety of grooming essentials such as shaving cream, hair gel, and cologne, as well as more specialized products like hair wax and beard oil. This makes it a one-stop-shop for men looking for a comprehensive grooming experience.
Park Avenue also offers a range of skincare products such as face wash, moisturizer and sunscreen. These products are formulated to suit Indian men’s skin type and are perfect for men who are looking to take care of their skin.
In addition to its grooming products, Park Avenue also offers a range of fragrances. Their colognes and perfumes are known for their long-lasting fragrance and are popular among men who want to smell good throughout the day.
Overall, Park Avenue is a brand that is known for its quality products and affordable prices. Its grooming products are widely used and highly rated by men all over India, making it one of the best men’s grooming brands in India. The brand also emphasizes on the Indian Men’s grooming need and has a range of products catering to the same.

4. L’Oreal Men Expert
L’Oreal Men Expert is a sub-brand of the French cosmetics company, L’Oreal. The brand is known for its high-quality grooming products for men and it offers a wide range of skincare, grooming and hair care products. L’Oreal Men Expert products are designed to meet the specific needs of men’s skin and hair, and are formulated to be effective and easy to use.
One of the things that sets L’Oreal Men Expert apart from other men’s grooming brands is its use of advanced technology in its products. Many of its skincare products are infused with ingredients like Pro-Retinol, which is known to reduce the appearance of fine lines and wrinkles, and Men-Expert Hydra-Energetic, which is specifically formulated to hydrate men’s skin.
L’Oreal Men Expert also offers a wide range of grooming products such as face wash, moisturizer, sunscreen, and shaving cream. These products are designed to work together to provide a complete grooming experience for men. They also have a range of hair care products including shampoo, conditioner and hair wax, which are perfect for men who want to maintain a well-groomed hairstyle.
In addition to its grooming products, L’Oreal Men Expert also offers a range of fragrances. Their colognes and perfumes are known for their long-lasting fragrance and are popular among men who want to smell good throughout the day.
Overall, L’Oreal Men Expert is a brand that is known for its high-quality grooming products and its commitment to using advanced technology. Its grooming products are widely used and highly rated by men all over the world, making it one of the best men’s grooming brands in India. The brand’s products are also easily accessible in most of the retail stores, supermarkets and online platforms which makes it convenient for the customers.

5. Ustraa
Ustraa is an Indian brand that specializes in men’s grooming products. The brand offers a wide range of grooming essentials such as shaving cream, hair gel, and cologne, as well as more specialized products like beard oil and face wash. Ustraa is known for its quality products and affordable prices, making it a popular choice among Indian men.
One of the things that sets Ustraa apart from other men’s grooming brands is its commitment to using natural ingredients in its products. Many of its grooming essentials are infused with ingredients like sandalwood, which is known for its soothing and hydrating properties. This makes Ustraa’s products perfect for men who are looking for an organic grooming experience.
Ustraa also offers a wide range of skincare products such as face wash, moisturizer, and sunscreen. These products are formulated to suit Indian men’s skin type and are perfect for men who are looking to take care of their skin.
In addition to its grooming products, Ustraa also offers a range of fragrances. Their colognes and perfumes are known for their long-lasting fragrance and are popular among men who want to smell good throughout the day.
Overall, Ustraa is a brand that is known for its quality products and commitment to using natural ingredients. Its grooming products are widely used and highly rated by men all over India, making it one of the best men’s grooming brands in India. The brand also has an online store and offers home delivery which makes it convenient for customers to purchase their products.

6. Beardo
Beardo is an Indian men’s grooming brand that specializes in products for men with facial hair. The brand offers a wide range of grooming essentials such as beard oil, beard wash, and moustache wax, as well as more specialized products like beard balm and beard growth oil. Beardo is known for its quality products and affordable prices, making it a popular choice among Indian men with facial hair.
One of the things that sets Beardo apart from other men’s grooming brands is its focus on facial hair care. The brand’s products are specifically formulated to nourish and maintain the health of facial hair, making it perfect for men who are looking to maintain a well-groomed beard or moustache. Beardo’s range of products also cater to men with different types of facial hair, be it short, medium or long.
Beardo also offers a wide range of skincare products such as face wash, moisturizer, and sunscreen. These products are formulated to suit Indian men’s skin type and are perfect for men who are looking to take care of their skin.
In addition to its grooming products, Beardo also offers a range of fragrances. Their colognes and perfumes are known for their long-lasting fragrance and are popular among men who want to smell good throughout the day.
Overall, Beardo is a brand that is known for its quality products and its focus on facial hair care. Its grooming products are widely used and highly rated by men all over India, making it one of the best men’s grooming brands in India. The brand also has a wide distribution network and can be found in most of the retail stores and supermarkets.

7. The Man Company
The Man Company is an Indian men’s grooming brand that offers a wide range of products. From face wash and moisturizer to cologne and hair gel, The Man Company has something for every grooming need. The brand is known for its quality products and affordable prices, making it a popular choice among Indian men.
One of the things that sets The Man Company apart from other men’s grooming brands is its wide range of products. The brand offers a variety of grooming essentials such as shaving cream, hair gel, and cologne, as well as more specialized products like hair wax and beard oil. This makes it a one-stop-shop for men looking for a comprehensive grooming experience.
The Man Company also offers a range of skincare products such as face wash, moisturizer and sunscreen. These products are formulated to suit Indian men’s skin type and are perfect for men who are looking to take care of their skin. They also have a range of hair care products including shampoo, conditioner and hair oil, which are perfect for men who want to maintain a well-groomed hairstyle.
In addition to its grooming products, The Man Company also offers a range of fragrances. Their colognes and perfumes are known for their long-lasting fragrance and are popular among men who want to smell good throughout the day.
Overall, The Man Company is a brand that is known for its quality products and affordable prices. Its grooming products are widely used and highly rated by men all over India, making it one of the top men’s grooming brands in India. The brand also offers a subscription service which allows customers to receive new grooming products on a regular schedule, making it convenient for men to always have the grooming essentials they need on hand.

8. Bombay Shaving Company
Bombay Shaving Company is an Indian men’s grooming brand that offers a wide range of products. From shaving cream and aftershave to face wash and moisturizer, the brand caters to all the grooming needs of men. The brand is known for its quality products and innovative packaging, making it a popular choice among Indian men.
One of the things that sets Bombay Shaving Company apart from other men’s grooming brands is its focus on providing a complete grooming experience. The brand offers a variety of grooming essentials such as shaving cream, aftershave, and cologne, as well as more specialized products like hair wax and beard oil. This makes it a one-stop-shop for men looking for a comprehensive grooming experience.
Bombay Shaving Company also offers a range of skincare products such as face wash, moisturizer and sunscreen. These products are formulated to suit Indian men’s skin type and are perfect for men who are looking to take care of their skin. They also have a range of hair care products including shampoo, conditioner and hair oil, which are perfect for men who want to maintain a well-groomed hairstyle.
In addition to its grooming products, Bombay Shaving Company also offers a range of shaving kits and accessories such as shaving brushes, razors, and travel pouches. These products are designed to make the shaving experience more convenient and enjoyable for men.
Overall, Bombay Shaving Company is a brand that is known for its quality products and innovative packaging. Its grooming products are widely used and highly rated by men all over India, making it one of the best men’s grooming brands in India. The brand also has an online store and offers home delivery which makes it convenient for customers to purchase their products.

9. Everyuth Naturals
Everyuth Naturals is an Indian brand that offers a wide range of grooming products for men. The brand is known for its use of natural ingredients in its products and its commitment to providing men with an organic grooming experience. Their products are made with natural ingredients and are perfect for men who are looking for an organic grooming experience.
One of the things that sets Everyuth Naturals apart from other men’s grooming brands is its focus on using natural ingredients. Many of its products are infused with ingredients like neem, turmeric, and aloe vera, which are known for their soothing and hydrating properties. The brand also avoids using harsh chemicals like parabens, sulfates, and artificial fragrances, making it safe for sensitive skin.
Everyuth Naturals offers a wide range of skincare products such as face wash, moisturizer and sunscreen. They also have a range of hair care products including shampoo, conditioner and hair oil, which are perfect for men who want to maintain a well-groomed hairstyle.
In addition to its grooming products, Everyuth Naturals also offers a range of men’s grooming kits which include a combination of essential grooming products such as face wash, moisturizer, and shaving cream. This makes it easy for men to get started with their grooming routine.
Overall, Everyuth Naturals is a brand that is known for its use of natural ingredients in its products and its commitment to providing men with an organic grooming experience. Its grooming products are widely used and highly rated by men all over India, making it one of the top men’s grooming brands in India. The brand also has an online store and offers home delivery which makes it convenient for customers to purchase their products.

10. Biotique
Biotique is an Indian brand that specializes in natural and Ayurvedic skincare and grooming products for men and women. The brand is known for its use of natural ingredients and Ayurvedic recipes in its products, and its commitment to providing a holistic grooming experience.
One of the things that sets Biotique apart from other men’s grooming brands is its use of natural ingredients and Ayurvedic recipes. Many of its products are infused with ingredients like neem, turmeric, and aloe vera, which are known for their soothing and hydrating properties. The brand also avoids using harsh chemicals like parabens, sulfates, and artificial fragrances, making it safe for sensitive skin.
Biotique offers a wide range of skincare products for men such as face wash, moisturizer, and sunscreen. They also have a range of hair care products including shampoo, conditioner, and hair oil, which are perfect for men who want to maintain a well-groomed hairstyle.
In addition to its grooming products, Biotique also offers a range of Ayurvedic supplements and remedies that aim to improve overall health and well-being.
Overall, Biotique is a brand that is known for its use of natural ingredients and Ayurvedic recipes in its products. Its grooming products are widely used and highly rated by men all over India, making it one of the top men’s grooming brands in India. The brand also has a wide distribution network and can be found in most of the retail stores and supermarkets.
Conclusion
There are many best men’s grooming brands in India that offer a wide range of products to meet the various grooming needs of men. Brands like Gillette, Nivea Men, Park Avenue, L’Oreal Men Expert, Ustraa, Beardo, The Man Company, Bombay Shaving Company, Everyuth Naturals, and Biotique are some of the most well-known and respected names in men’s grooming in India. These brands offer a wide range of products such as razors, shaving cream, face wash, moisturizer, cologne, and more, that cater to men’s grooming needs. They use advanced technology and natural ingredients to provide men with a complete grooming experience. Brands like Ustraa, Everyuth Naturals, and Biotique have an organic approach in their products, which is becoming more and more popular among men who are looking for an organic grooming experience. Ultimately, the choice of grooming brand will depend on an individual’s personal preference and specific grooming needs.